Introducing Contemporary Nigerian Fashion Label, ROF + Their AW 2012 Lookbook
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Republic of Foreigner – ROF is an emerging contemporary fashion brand
that is based in Lagos, Nigeria. Our firm leverages the practical lines
of art and design to advance the business process, while working to
pioneer Nigeria’s industry standards of social and environmental
responsibility in the workplace.
The Re-Belle Collection is a dynamic display of feminized militarism.
In the universal concept of beautiful ‘generational struggles’ often
seen in history and pop culture, while real military garments/uniforms
often enforce hierarchy and conformity, subcultures often subvert this
meaning into one of non-conformity and individualism–for this reason,
the name of the collection “Re-belle” was inspired. And as a result, the
designers took cues from cult films such as Rebel Without A Cause
(1955), Escape From New York (1981), Mad Max (1979), The Wild One
(1953), and George Orwell’s novel, 1984 to feminize masculine and
rebellious styles of life and clothing.
The idea was to ultimately create elements of clothing that the ROF
woman can comfortable, creatively, and confidently put together anytime
and anywhere.
About ROF:
For the consumer who searches for individuality and style, ROF is a
creative lifestyle brand in Nigeria and beyond offering customers a
unique mix of style, beauty, and quality that together are the
foundation of a modern wardrobe.
Founded in 2010, ROF is a Nigerian apparel and lifestyle brand in
which global cultural influences meet in a modern collaboration of
spirit and senses—It is artistry blended with a contemporary aesthetic
capturing individuality, style, and wearability.
Sisters, Carmen and Selina Sutherland, are the creative forces behind
ROF. Their designs are inspired by a mutual love of film, art, and
design. Operating from their hometown of Lagos, Nigeria and both hailing
from Parsons The New School for Design in New York, this bohemian
inspired fashion duo produce eclectic designs for the modern hippie.
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