Introducing Contemporary Nigerian Fashion Label, ROF + Their AW 2012 Lookbook
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The Re-Belle Collection is a dynamic display of feminized militarism. In the universal concept of beautiful ‘generational struggles’ often seen in history and pop culture, while real military garments/uniforms often enforce hierarchy and conformity, subcultures often subvert this meaning into one of non-conformity and individualism–for this reason, the name of the collection “Re-belle” was inspired. And as a result, the designers took cues from cult films such as Rebel Without A Cause (1955), Escape From New York (1981), Mad Max (1979), The Wild One (1953), and George Orwell’s novel, 1984 to feminize masculine and rebellious styles of life and clothing.
The idea was to ultimately create elements of clothing that the ROF woman can comfortable, creatively, and confidently put together anytime and anywhere.
About ROF:
For the consumer who searches for individuality and style, ROF is a creative lifestyle brand in Nigeria and beyond offering customers a unique mix of style, beauty, and quality that together are the foundation of a modern wardrobe.
Founded in 2010, ROF is a Nigerian apparel and lifestyle brand in which global cultural influences meet in a modern collaboration of spirit and senses—It is artistry blended with a contemporary aesthetic capturing individuality, style, and wearability.
Sisters, Carmen and Selina Sutherland, are the creative forces behind ROF. Their designs are inspired by a mutual love of film, art, and design. Operating from their hometown of Lagos, Nigeria and both hailing from Parsons The New School for Design in New York, this bohemian inspired fashion duo produce eclectic designs for the modern hippie.
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